How I Improved Website Traffic Quality for Labkafe

India's leading lab furniture & equipment manufacturers & suppliers

The SEO Challenge

Bring relevant traffic to the website and improve its overall ranking

SEO Strategy & Execution

Necessary Activities

Keyword research

On-page SEO

Blog optimisation

Technical SEO

GSC & GA tracking

Content planning

Task 01

Deleted Irrelevant Pages

We conducted a comprehensive audit and removed pages that no longer served the business purpose. This helped focus the website's authority on relevant content and improved crawl efficiency.

Task 02

Blog Structure Redefined

Restructured the blog architecture to align with B2B objectives. Created topic clusters and content pillars that speak directly to the target audience's needs and search intent.

Task 03

Improved Keywords Strategy

Developed a data-driven keyword strategy focused on high-intent, relevant search terms. Optimized existing content and created new pages targeting specific buyer personas and their search behavior.