Every business, small or big, product-based or service-based need digital marketing today to grow online and survive in this competitive world. By implementing digital marketing in your business, you can increase your brand reach and generate more sales for your business. In this blog, we’ll discover the various reasons for which small businesses need digital marketing.

How Digital Marketing is Helping Small Businesses Grow Online?

Digital marketing provides you a long list of channels to promote your business and reach new audiences. Before getting into the details of how digital marketing can help your business grow online, you must first understand the advantages of this medium –

• Digital Marketing helps in reaching wide audience
• Using digital marketing, you can stay in touch with individuals who showed interest in your business
• As compared to traditional marketing, digital marketing is very low cost and hence affordable for small businesses
• Complete control over advertisement – you get to chose who will see your ads
• Digital marketing helps in brand awareness and improved visibility on Google search result pages
• Trackable results in digital marketing helps you analyze which of your marketing efforts are doing well and improvise the same

Sounds cool? Now, here are the steps how you can achieve this:

1. Build a Website

A website is your online destination where your target customer will find all the details about you and your product and services. You can consider this as your shop or workspace and hence it must include every details that is important for your customer. The next step will be to keep this website regularly updated with fresh new content to keep your visitors engaged. It can be blogs, case studies, new offers, announcements, new product/service launch, new freebies etc. You can also post your customer reviews on your site to show your authority.

2. Social Media Marketing

An online presence is very important to bring your visitors to your website. This can be achieved by promoting your sites over various social media sites. The major social media sites where businesses from any niche can be present are: Facebook, Instagram, Twitter, LinkedIn, YouTube (today YouTube is considered as a search engine, but same social media marketing tactics with basic SEO is applicable), Quora, Pinterest .etc. There are over 200 social media channels which are dedicated to particular niche and hence you need to do some research.

3. Search Engine Optimization

Once your website is all set, you need to work on its optimization and link distribution. Your website should be mobile-friendly, easy to navigate, take less loading time, etc as well as rank on first pages. This requires backlinking procedures and needs to be done consistently on a daily basis. You need to make sure that the links submitted to the sites are relevant to your niche because it is how Google and your audience will find your site online. SEO is a long term process but once your site starts ranking, the results keep reflecting with consistent process and it also helps you establish your authority.

4. Paid Advertisement

Paid ads help you select your own audience and show them tailored content. The results start showing very faster in paid ads as compared to SEO hence you can leverage paid advertisement to promote your product launches or store offers. Paid ads audience can be optimized over time and hence paid ads in digital marketing is very cost efficient as compared to traditional marketing methods.

5. Communication Channel

Based on which communication works better for you, you need to stay super active on the same. Like for US based businesses, email marketing is the best way to communicate with their customers. For Indian small businesses, WhatsApp marketing is the best communication medium. Some businesses even prefer Instagram and Telegram too. But for this you need a very good understanding of your customers

6. Analyze and Scale

The last but not only step is to keep analyzing your strategies and keep improvising your marketing strategies and scale your business online. As a small business owner it can be very overwhelming to do all this on your own especially if you run a product-based business or service-based business that is not directly related to digital marketing. If you want to learn all these strategies with me or want me to help you manage the online presence of your business, just fill the form below. [ninja_form id=3] You can also schedule a free discovery call with me to understand the digital marketing roadmap for your business.