Kakoli’s Corner Branding
Online Handmade Gift Shop
Kakoli’s Corner is an online handmade gift store in India where you can buy various handmade products ranging from earrings, forever flowers, bookmarks, bracelets, etc. for your loved ones.
Kakoli’s Corner is a brand started by my mother in 2020.
I was exploring e-commerce marketing during the lockdown, hence I had a basic knowledge on how to setup an online store for handmade products.
In this report, I’ve stated every possible step that I’ve implemented in Kakoli’s Corner Branding.
The brand had zero online presence in 2020.
We started with first creating the Instagram and Facebook pages.
The main focus was to optimize the profiles with the same keywords and information.
We needed only 2 things initially to start the online business (not counting the raw materials here!!)
- Product Images
- Payment Gateway
We tested with Instamojo & PayU – as we were not GST registered at the time, we switched to QR code and UPI ID transaction
OBSERVATIONS
- For highly customizable product based businesses – it is very important that the buyers can communicate with the maker directly
- Portfolio themed website works better – as you just need to showcase the designs you can make
- When your business is in the initial phase and you are not sure about registration process – don’t opt for multiple payment gateways
- Keep the buying process as easy and user friendly as possible
- Select 2-3 Social Media Marketing platforms for product promotions
Growing Kakoli's Corner as a Brand
What do you see Kakoli’s Corner as a brand?
I kept asking this question to myself and brainstormed the same with my mother.
An online store where you can buy handmade gifts in India.
The joy of handmade gifts doubles when you make them yourself for your loved ones.
Hence if you wish to make some crochet gifts, you can learn crocheting even if you are an absolute beginner in Hindi by Kakoli’s Corner.
Kakoli’s Corner Instagram Marketing
Having a visual presence of your brand on social media is like having a free promotion platform. And Instagram is just the one you need for your online presence visually.
With a mix of compelling photographs, using targeted hashtags, proper caption and strategic paid ads, Kakoli’s Corner has seen a descent growth on Social Media Pages.
Observations:
- Consistency is the key for growing on social media
- As a customized gift business, it was much easier for individuals to place customized gift orders
- With the vast content format, it was easy and fun to experiment with content and engaging with audience
- The majority of customized orders were recived on Instagram
Kakoli’s Corner – YouTube Channel
Why should your brand have a YouTube presence?
There are many reasons why as a digital marketer I wanted Kakoli’s Corner YouTube presence –
- Ability to reach more audience as we were only including video content in out content marketing strategy
- Ability to target both buyers and crocheters by sharing easy tutorials
- YouTube’s analytics are way more detailed than that of IG and FB. Hence, it’s easier to track the audience interaction
Observation:
- There’s one Rakhi tutorial that went viral without any video optimization efforts
- Thankfully the channel got monetized by publishing videos regularly
- The brand started getting awareness and website visitors from the YouTube Channel
- The YouTube videos started ranking on Google SERPs
Kakoli’s Corner Website Development
By now we already know that Kakoli’s Corner is a product-based business and hence e-commerce website is required to display the products and generate sales.
Kakoli’s Corner website is built using WordPress.
Various plugins were experimented with to optimize the appearance and performance of the site
Improvisation: New product photoshoot to upgrade the website appearance
Learnings:
- Adding products in WooCommerce & writing SEO product description
- E-commerce SEO implementation
- Adding product variants
- Adding multiple shipping charges
- Content marketing funnel setup
As of Jan 2023:
Total Number of products sold: 630+
Total Instagram followers: 2000+
Total Facebook page followers: 4000+
Total YouTube Subscribers: 1300+
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Sampriti Roy | Digital Marketing Instructor – Let’s Grow Digital