Performance Marketing
Goal-led campaigns across paid channels, supported by audience testing, conversion thinking and ongoing optimisation.
Hello, I’m Sampriti Roy
Performance Marketer, Consultant & Trainer.
I help businesses connect strategy, campaigns, content and conversion—so digital marketing becomes a practical growth system, not a collection of disconnected activities.
- Strategy before tactics
- Clear, measurable action
- Human-first collaboration
Based in Kolkata · Working across India
My expertise
Strategy, execution, and the clarity to connect both.
I work across the parts of digital marketing that need to come together for growth—from deciding what matters to building, measuring and improving the work.
Digital Growth Strategy
Practical roadmaps that align audiences, offers, channels, content and measurement with the wider business goal.
Organic Growth & SEO
Search-led content and visibility programmes designed to build discoverability that compounds over time.
Consultation & Training
Plain-language guidance for founders, teams and learners, focused on decisions they can understand and apply.
Selected work
Different brands. Different growth challenges.
A focused selection from projects spanning E-commerce, F&B, education and healthcare.
View complete portfolio
Kakoli’s Corner
Built an end-to-end digital marketing strategy for an online handmade gifts store and ran targeted lead generation campaigns for its crochet course.
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The Wafflery
Built and strengthened the online presence of a waffle café based in Anand, Gujarat, with a focus on local visibility and customer engagement.
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GameMesh
Designed and executed the academy’s brand launch strategy alongside performance-led campaigns for its 3D Modellinghttps://sampritiroy.in/digital-marketing-portfolio" course.
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Solo Clinic IVF
Created SEO-optimised blog content to strengthen organic visibility for an IVF clinic and answer relevant search intent clearly.
Read case studyCareer journey
A career built by doing, teaching, and leading.
This compact timeline covers my professional journey in digital marketing since 2020. Open any role to see the responsibilities I handled.
View my complete journeyDigital Marketing Manager View details
- Leading all digital marketing activities to grow the brand’s online presence.
- Managing cross-functional internal marketing teams.
- Planning and executing comprehensive content, email and paid advertising campaigns.
Digital Marketing Instructor View details
- Delivered live training sessions on core and advanced digital marketing topics.
- Designed structured course pipelines for 70+ students per batch.
- Boosted student retention rate from 25 to 57 per batch of 70 students.
Assistant Manager — Operations View details
- Created and implemented internal marketing strategies.
- Facilitated collaboration between clients and in-house teams.
- Trained new hires and interns on tools and operations.
E-commerce Digital Support View details
- Developed and optimised e-commerce marketing strategies.
- Evaluated and enhanced content marketing efforts.
- Created onboarding materials and SOPs for new hires.
Credentials
Certified, curious, and still learning.
Formal learning supports the work. Continuous experimentation, hands-on execution and clear thinking make it useful.
- Digital Deepak
- IIMBx
- upGrad
A little more about me
Practical marketing, explained like a human.
I enjoy the point where a business question becomes a clear marketing plan—and where that plan becomes work people can actually execute, measure and improve.
“Digital Didi” is the promise behind my personal brand: make digital marketing easier to understand without making it simplistic. That applies whether I am consulting with a business, leading a campaign or teaching a classroom.
Clarity over jargon
Context over templates
Progress over noise
Let’s work together
Have a marketing goal that needs a clearer plan?
Let’s discuss where you are, what needs to move next, and which marketing actions deserve your attention first.