Students and early-career learners
Build strong foundations, understand how the different channels connect, and learn practical ways to use AI in real marketing work.
Let’s Grow Digital · Online classes
Learn digital marketing by doing, not memorising.
Beginner-friendly online classes for students and business owners. Learn how strategy, content, social media, websites, ads, SEO, e-commerce and branding work together—with practical AI use built into every module.
Who the classes are for
Built for people who want clarity, not jargon.
Business owners and founders
Understand what your marketing needs, make better decisions, and use digital tools with less guesswork and clearer priorities.
What you will learn
Nine modules. One connected marketing system.
Each module covers the main skill, the work you will practise, and the specific ways AI can support the process.
Digital Marketing Foundations
Understand audiences, channels, funnels, goals and basic metrics before choosing marketing tactics.
AI in this module
Use AI to research audiences, compare ideas and turn a business goal into a simple starting plan.
Social Media Marketing
Choose suitable platforms, plan useful content and build engagement around a clear business goal.
AI in this module
Use AI for audience ideas, content themes, caption variations and faster calendar planning.
Content Creation
Turn ideas into clear posts, reels, scripts, simple visuals and stories people can understand.
AI in this module
Use AI to brainstorm, draft, repurpose and improve content while keeping your own voice.
WordPress and Website Basics
Plan and build a simple website that is easy to understand, navigate and update.
AI in this module
Use AI to plan pages, draft copy, write metadata and solve common website questions.
Paid Advertising
Learn how Meta, Google and LinkedIn campaigns are planned, launched, measured and improved.
AI in this module
Use AI to explore audiences, create ad variations, develop creative ideas and understand reports.
Content Marketing
Build content around customer questions so it supports awareness, trust and action.
AI in this module
Use AI to group topics, create briefs, repurpose long content and identify missing ideas.
Search Engine Optimisation
Understand search intent, keywords, on-page basics and how useful content improves visibility.
AI in this module
Use AI for keyword grouping, outlines, metadata and first-pass checks—then verify the output.
E-commerce Marketing
Learn how product pages, offers, content and campaigns work together to support online sales.
AI in this module
Use AI for product descriptions, customer questions, campaign ideas and follow-up messages.
Branding Foundations
Define who a brand is for, what it stands for, how it sounds and how it stays consistent.
AI in this module
Use AI to explore personas, positioning options, message variations and creative directions.
How AI is taught
AI is part of the workflow, not a shortcut around learning.
The goal is to help learners use AI faster and more responsibly while still understanding the marketing decision behind the output.
Give AI the right context
Start with the goal, audience, platform, offer and format instead of asking vague questions.
Check before you use
Review facts, tone, relevance, originality and platform rules before publishing or making a decision.
Add human judgement
Use real customer insight, business context, empathy and experience to make the final output useful.
Which modules fit your goal?
Share whether you are learning for a career, a business or a specific skill. Ask for the current class format, schedule and available modules.