Sampriti Roy

sampritiroy

How to Grow My Furniture Business?

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Growing a furniture business isn’t simply about selling more furniture. You need the right products, pricing, customers, sales process and delivery system working together.

Whether you manufacture furniture, run a showroom or sell online, here are some practical areas to focus on.

Start With the Right Customers

First, decide who you want to sell to. Residential customers, interior designers, offices, schools, laboratories, hotels and other businesses have very different requirements.

A clear target customer helps you decide what products to make, how to price them and where to promote them.

Look at Your Pricing and Margins

Furniture involves raw materials, labour, transportation, packaging, storage and sometimes installation. Don’t calculate your selling price by simply adding a small percentage to the material cost.

Know your total cost and profit margin for every major product.

Also keep separate budgets for production, operations and marketing so you know how much you can actually afford to invest in growth.

Improve Sales and Operations

If enquiries are coming in but sales aren’t happening, marketing may not be the real problem.

Check your quotation process, response time, product catalogue, follow-ups, customisation options and delivery timelines.

For B2B furniture, professional quotations and clear specifications can make a significant difference because customers may compare several suppliers before making a decision.

Don’t Ignore Traditional Marketing

Furniture is a visual and often high-consideration purchase. Trade exhibitions, local events, dealer networks, interior designers, architects and business partnerships can generate valuable leads.

A good catalogue, samples and professional product photographs can also help your sales team convert offline enquiries.

Use Digital Marketing to Expand Your Reach

Your website should clearly communicate what you manufacture, who you serve and how customers can enquire.

Use SEO to attract people searching for specific furniture solutions. Social media can showcase completed projects, products and customer experiences, while Google Ads can help capture people actively looking for suppliers.

But don’t advertise everything to everyone. Start with your most profitable customer segment.

Finally, Know Your Numbers

Before increasing your marketing spend, understand how much you can comfortably invest in acquiring customers.

You can use my Quotation Calculator to get a starting point for planning your business quotations and costs.

Want to see how specialised furniture businesses can approach marketing? Check out my work in the lab furniture industry.

Do Small Businesses Really Need Digital Marketing? – Check FREE Digital Marketing Service Quotation

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If you run a small business, you’ve probably heard this advice a hundred times:

“You need to be on Instagram.”
“You need a website.”
“You should run Google Ads.”
“You need SEO.”
“You should post Reels every day.”

And then someone gives you a digital marketing service quotation for ₹30,000, ₹50,000 or even ₹1 lakh a month.

Your first thought is probably:

“Do I really need all of this?”

Honestly?

No.

But that doesn’t mean your business doesn’t need digital marketing.

It means you need to understand what digital marketing should actually do for your business before you start spending money on it.

What does “digital marketing” actually mean for a small business?

Digital marketing isn’t just Instagram posts and Facebook ads.

At its simplest, digital marketing means using digital channels to help people:

Find you → Trust you → Contact you → Buy from you → Come back again.

Depending on your business, that could involve:

  • Google Search
  • Google Business Profile
  • A website or landing page
  • SEO
  • Instagram
  • Facebook
  • WhatsApp
  • Email marketing
  • Google Ads
  • Meta Ads
  • Content marketing
  • Online reviews
  • Retargeting

But here’s where small businesses often make a mistake.

They see this huge list and think:

“I need to do everything.”

You don’t.

In fact, trying to do everything with a small budget can be one of the fastest ways to waste money.

So, does your small business actually need digital marketing?

Let’s make this simpler.

Imagine you own a small boutique.

You have beautiful products.
Your customers love them.
Your existing customers recommend you.

But someone who has never heard of you searches:

“Boutique near me”

…and your business doesn’t appear.

Or someone hears about your boutique from a friend, searches your name on Google, and finds an incomplete profile with no website, no recent photos and very few reviews.

Or someone sees your Instagram page but has no idea:

  • What you sell
  • Where you’re located
  • How much things cost
  • How to order
  • Whether you’re trustworthy

You may have a good business.

But you’re making it unnecessarily difficult for people to choose you.

That’s where digital marketing becomes useful.

Google itself has highlighted how digital adoption can help Indian small and medium businesses expand beyond their immediate local customer base.

And today, your online presence isn’t limited to one platform. Customers can discover businesses through search, maps, websites, social media and messaging platforms.

But here’s the uncomfortable truth: Digital marketing won’t fix a bad business

This is something I wish more small business owners were told.

If your:

  • Product isn’t good
  • Pricing doesn’t make sense
  • Customer experience is poor
  • Offer isn’t clear
  • Target audience is wrong
  • Sales process is broken

then running ₹1,000 worth of ads every day isn’t going to magically solve the problem.

You might simply get more people to discover that your business isn’t ready.

Marketing amplifies what already exists.

If you have a strong offer, marketing can help more people discover it.

If you have a weak offer, marketing can help you waste money faster.

So before asking:

“How much should I spend on digital marketing?”

ask:

“What exactly am I trying to achieve?”

You don’t need a ₹1 lakh marketing budget to get started

This is another misconception I see quite often.

A small business owner thinks:

“I can only afford ₹10,000–₹20,000 a month. There’s no point starting.”

There absolutely is.

The problem isn’t necessarily that the budget is small.

The problem is trying to divide a small budget into too many things.

Imagine you have ₹20,000 available.

You could spend:

₹5,000 on social media
₹5,000 on ads
₹4,000 on SEO
₹3,000 on content
₹3,000 on miscellaneous marketing

Sounds like you’re doing a lot.

But what if none of those activities gets enough attention or budget to actually work?

You end up with a little bit of everything and meaningful results from almost nothing.

I’d much rather see a small business spend ₹20,000 on one or two priorities that directly support its current goal than spend ₹50,000 trying to “be everywhere.”

What should a small business actually spend money on?

There is no universal answer.

And that’s precisely the point.

A local salon, a handmade jewellery business, a B2B manufacturer and an online coaching business shouldn’t have the same marketing plan.

For example:

A local service business

Your priorities might be:

  • Google Business Profile
  • Reviews
  • Local SEO
  • Website/landing page
  • WhatsApp enquiries

An e-commerce business

You may need:

  • Better product pages
  • Conversion optimisation
  • Content
  • Meta/Google Ads
  • Retargeting
  • Email/WhatsApp retention

A B2B business

You might prioritise:

  • Website
  • SEO
  • Case studies
  • LinkedIn
  • Lead generation
  • CRM and follow-up

A brand that’s just starting

You may first need:

  • Positioning
  • Brand identity
  • Website
  • Content foundation
  • Tracking
  • A clear offer

Same “digital marketing.” Completely different priorities.

That’s why copying another business’s marketing budget rarely makes sense.

Calculate a practical marketing budget for YOUR business

Instead of looking at someone else’s package and wondering:

“Can I afford this?”

you can start with a better question:

“Given my business, goals and budget, what should I actually prioritise?”

My free LaunchBudget calculator asks you about your business, audience, current assets, goals and the amount you’re comfortable investing.

It then helps you create a prioritised plan instead of throwing every possible marketing activity at you.

You can either start with a fixed monthly budget or select specific services you’re considering.

The calculator gives you:

  • A suggested budget allocation
  • Priority activities
  • A practical task list
  • Estimated service ranges
  • A 90-day roadmap

The idea is simple:

Don’t spend first. Plan first – for free.

Calculate Your Quotation

It takes about three minutes and is designed specifically to help you understand what should happen first, what can wait and where your money is likely to have the most impact.

Conclusion

Your business doesn’t need “more marketing”, it needs better marketing decisions.

You don’t need to be on every platform. You don’t need to post every day.

You don’t need to run ads just because your competitor is running them.

And you definitely don’t need to spend ₹50,000 a month just because someone told you that’s the “minimum budget.”

You need to understand:

  • Where are my customers?
  • What are they looking for?
  • What is stopping them from buying?
  • What do I already have?
  • What should I fix first?
  • And finally:

What can my business realistically afford to invest?

Once you answer those questions, digital marketing becomes much less intimidating.

Digital Marketing Trainer Strategies – How to Engage Students

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Teaching digital marketing to the next generation of marketers can be challenging and bring opportunities for a digital marketing trainer. Students today have short attention spans and are used to constant digital stimulation. As an instructor, engaging them through interactive and hands-on learning approaches is essential. I’ve been teaching digital marketing online since 2020, and in this blog, I’ve curated some practical strategies that I implement in my online sessions:

1. Blending Real-world Examples

Gone are the days when textbook knowledge was enough. A digital marketing trainer has to keep the classroom engaged by sharing current case studies, real-life campaigns we’ve worked on, and insights from our industry experience.

We study and curate our analysis on how brands innovate with social media content, paid ads, blogs, and more. I practice showing students how marketing strategies directly apply to challenges companies face every day.

2. Encouraging Experimentation as a Digital Marketing Trainer

Digital marketing is itself a learn-by-doing model. As a digital marketing trainer, I assign mini-projects where students experiment with different tactics, such as creating marketing strategies, designing social media posts and landing pages, and writing copy for ads, posts, and emails.

I’ve seen my students doze off during live sessions. Hence, I allow them to test different approaches, analyze results, and optimize their actions based on data. This experiential learning sticks much better than passive study material consumption.

3. Exposure to Marketing Tools in Class

I teach students all the important tools digital marketers use every day. These tools are easily accessible to them, and by following this, they understand the flow and connection between each process involved in digital marketing.

4. Encouraging Collaborative Experience

Being a new-age digital marketing trainer, I practice fostering teamwork by frequently assigning group projects, conducting case study hunts, and conducting peer feedback exercises. This way, students support each other’s learning and build industry networks.

5. Provide Feedback Beyond Assessment as a Digital Marketing Trainer

Traditional assessment alone does not showcase students’ knowledge of a topic, especially for a practical-oriented course like digital marketing. I also create additional training materials (test your social media marketing skills) and include optional digital templates/checklists as reference material and links to further studies.

A holistic, future-focused approach keeps them invested throughout the term. Apart from just learning, my students also learn to build portfolios, how to ace interviews, and approach and close clients.

Teaching digital marketing well means adapting to the needs of today’s learners. An interactive, collaborative, project-based methodology with fundamental tools and case studies keeps students engaged throughout the course. Most importantly, it equips them with the practical expertise employers and clients seek.

You can WhatsApp me to hire me as a freelance digital marketing trainer or curriculum designer.

Can I Learn Digital Marketing After 10th? Eligibility, Skills & Reality (2026 Guide)

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Can I Learn Digital Marketing After 10th?

The short answer is Yes.

In fact, starting digital marketing after completing Class 10 can give you a significant advantage over students who wait until graduation to learn professional skills.

Today’s businesses depend on the internet to reach customers. Whether it’s a local café promoting itself on Instagram, an e-commerce company running Google Ads, or a multinational brand publishing content on YouTube, every business needs digital marketing.

This growing demand has created career opportunities for people who are willing to learn practical skills—not just collect degrees.

If you’ve recently completed your 10th standard and are wondering whether digital marketing is the right career choice, this guide answers every important question that students and parents usually have.

Is It Allowed to Learn Digital Marketing After 10th?

Absolutely.

As of 2026, unlike engineering, medicine or law, digital marketing doesn’t require a specific educational qualification before you start learning.

There is no entrance exam.

There is no age restriction.

There is no requirement to complete graduation before learning the basics.

Many students begin exploring digital marketing during their school years simply to understand how websites, Google Search, YouTube, Instagram and online businesses work.

By the time many of their classmates finish college, they already have years of practical experience.

What Is the Minimum Age to Learn Digital Marketing?

There isn’t any officially defined minimum age.

If you are around 15–16 years old, curious about technology, and comfortable using a computer, you can begin learning digital marketing.

Many successful freelancers, creators and entrepreneurs started learning digital skills during their school years because the internet rewards skills and consistency more than age.

Which Stream Should You Choose After 10th?

One of the biggest misconceptions is that digital marketing is only for Commerce students.

That isn’t true. Students from every stream can build a successful career.

Science Students

Science students often develop strong analytical skills that help in SEO, Google Ads, website analytics and data-driven marketing.

Commerce Students

Commerce students already understand business fundamentals, making marketing strategies easier to grasp.

Arts Students

Students from Arts backgrounds usually excel in creativity, storytelling, communication, branding and content creation.

The reality is simple: Digital marketing values skills far more than your academic stream.

Do You Need Coding to Learn Digital Marketing?

No. Coding is not mandatory to become a digital marketer.

Most beginners successfully learn:

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Google Ads
  • Content Marketing
  • Email Marketing
  • AI Tools
  • Analytics

…without writing a single line of code.

However, learning basic HTML and understanding how websites work can be useful later in your career, especially if you want to specialise in SEO or website optimisation.

Think of coding as an added advantage – not a compulsory requirement.

Do You Need a Laptop to Learn Digital Marketing?

A laptop is highly recommended.

While many social media tasks can be performed using a smartphone, professional digital marketing involves:

  • Website optimization
  • Keyword research
  • Google Analytics
  • Google Ads
  • Content writing
  • Graphic designing
  • AI tools
  • SEO audits

These tasks become much easier on a laptop.

If purchasing a laptop immediately isn’t possible, you can begin learning through free online resources using a smartphone and transition to a laptop when you’re ready to practice professionally.

Remember: Learning can start on a phone.

Professional work usually happens on a computer.

Skills That Matter More Than Marks

Many students worry about their Class 10 percentage.

In reality, companies rarely hire digital marketers based on board exam marks.

Instead, they look for practical skills such as:

  • Curiosity to learn
  • Creativity
  • Communication
  • Problem-solving
  • Basic computer knowledge
  • Consistency
  • Research skills
  • Adaptability
  • Willingness to experiment

A student who consistently practices these skills often grows faster than someone who only focuses on certificates.

 

Is Digital Marketing a Stable Career?

Yes.
Today, almost every business – from startups to multinational companies – requires an online presence. As long as businesses continue using the internet to attract customers, digital marketing professionals will remain in demand.

Is graduation still important to become a Digital Marketer?

Yes.
Learning digital marketing doesn’t mean skipping formal education.
Instead, it becomes an additional professional skill that students can develop alongside school and college.
Think of it like learning coding, graphic design, or public speaking – it’s an extra advantage that strengthens future career opportunities.

Can Students Earn While Studying?

Many students begin with internships, freelancing or small projects after developing practical skills.
However, earning should never be the first objective.
The first goal should always be learning, practising, and building a portfolio.
Income naturally follows strong skills.

Digital Marketing Portfolio That Stands Out

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Creating Digital Marketing Portfolio

In this competitive and ever-evolving digital landscape, having a strong digital marketing portfolio is crucial for showcasing your skills and expertise. A well-maintained portfolio will not only showcase your capabilities but also demonstrate your creative thinking and problem-solving skills to potential clients or employers. A portfolio is very different from your regular resume. With this portfolio, one can understand how well you will perform and what kind of performance is expected from you.

So, what exactly is a Digital Marketing Portfolio?

It’s a file that works as proof of your work in the digital marketing industry. Whether you are a fresher, an experienced person or someone who is switching sector, this portfolio will be a life changer for you. As an interviewer, someone would prefer “actually seeing” how you performed in any campaign instead of “just saying” the numbers.

Where can you make a Digital Marketing Portfolio?

Any kind of portfolio should be visually appealing with relevant graphics. Hence, I highly recommend you seek the help of your designer friends. But if you don’t have any designers in your network, then Canva will be your best go-to platform for portfolio creation. Anyone with zero design knowledge can create a beautiful portfolio.

Now it’s time to Create a Digital Marketing Portfolio for You.

How many pages are considered good numbers in a portfolio? Well, there’s no fixed number, but the more, the better. But don’t add irrelevant pages or unwanted information to your portfolio. Ask yourself: Who do you want to impress with your portfolio? Is it potential clients as freelancers, potential clients as agency owners (please make a showreel as an agency owner; PDFs and PPTs are not “cool”), or employers? Understanding your purpose will help you create your portfolio according to your specific needs and preferences.

What sections to include in your portfolio?

The first page should always be the cover. It must include your name, current designation, current location, and contact details. A professional picture of you will add chaar chaand (an idiom in Hindi meaning to look very splendid or beautiful) to your portfolio!

PS: Your portfolio will be shared as a PDF file, so that you can add links, too!!

The second page should give a glimpse of the entire portfolio, just like the content table.

The next page is optional, but I recommend that you take some time to write and add it. This page is your intro page. It will share who you are, your goals, and how you can help the client or organization with your services. This should be short and crisp – not more than 4-5  lines.

Your educational background, certifications, expertise and any other credentials must be included after this page. Digital marketing is a vast field that possesses various disciplines, such as search engine optimization (SEO), social media marketing, content marketing, paid advertising, and more. To make it more detailed, you can also mention the names of tools that you have worked with.

Highlight the diverse range of skills and expertise in your portfolio. Include examples of successful campaigns, strategies, and results achieved across different channels to demonstrate your versatility and adaptability. One of the most effective ways to make your portfolio stand out is by showcasing real-world projects you’ve worked on.

Include case studies that outline the challenges you faced, the strategies you employed, and the results you achieved. Be sure to provide specific metrics, such as increased website traffic, higher conversion rates, or improved brand awareness, to demonstrate the impact of your work.

Numbers speak louder than words, especially in digital marketing. Clients and employers are interested in seeing tangible results. Include quantifiable data wherever possible, such as increased website traffic, higher engagement rates, or improved ROI. Use visual representations like graphs or charts to make your achievements more visually appealing and easy to understand.

Use high-quality images, screenshots, videos, or infographics to illustrate your work. Remember to keep the design clean, professional, and easy to navigate.

Finally, remember to add a contact section to your portfolio. It must include your contact numbers, professional email ID, website link, professional social media links, and office address (not necessary if you plan to work remotely).

Pro-tip: I realised after making my portfolio that it is not “mobile-friendly.” Hence, you need to ensure that your portfolio is responsive and displays properly on various mobile screen sizes. Before proceeding, you can select a portrait layout in Canva.

Creating a digital marketing portfolio that stands out requires careful planning, a focus on showcasing your skills and achievements, and a touch of creativity. Remember to update your portfolio so it reflects your latest work regularly.

What Does a Digital Marketing Portfolio Look Like?

Send me a message on WhatsApp, and I’ll send you my portfolio that helped me close clients and even get a decent job.

In my next blog, I’ll share my secrets for creating a digital marketing portfolio without experience!

I teach students and small business owners to understand the concepts of digital marketing and design the perfect funnel for online growth.

Want to plan out the best digital marketing roadmap for your business? WhatsApp me to discuss the successful strategy for your business growth. 

5 Instagram Tips for Small Business Owners in India

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5 Instagram Tips for Small Business Owners in

Are you a small business owner who’s wondering whether it’s worth it to invest time and effort into Instagram?

Well, you’re in the right place! In this blog, I’m going to talk about the pros and cons of using Instagram for your small business, how the Instagram algorithm works and how you can win this game.

First off, let’s talk about why Instagram is so popular among small businesses. Instagram is the most easy to use visual platform that allows you to showcase your products and services to a wide audience. With over 1 billion active users, it’s a great way to reach new customers and build your brand.

However, there is a downside to using Instagram.

The platform’s algorithm can be tricky to navigate, and it’s constantly changing. The algorithm determines which posts appear on users’ feeds based on various factors such as engagement, relevance, and timeliness. This means that not all of your followers will see your posts, and it can be challenging to get your content in front of new potential customers.

So, how can you make the most of Instagram for your small business despite the algorithm’s unpredictability?

Here are some tips:

1.Posting Regularly:

Consistency is key when it comes to Instagram. If you post frequently, you’ll have a better chance of staying top of mind with your followers, and the algorithm will be more likely to show your posts to them.

2.Using Relevant Hashtags:

Hashtags are an important way to make your posts discoverable to new audiences. Do some research to find out which hashtags are popular in your industry, and use them in your posts.

3.Engage with your followers:

The more engagement your posts get (likes, comments, shares, saves), the more likely the algorithm is to show your posts to a wider audience. So, make sure to respond to comments and DMs and encourage your followers to engage with your content.

4.Actively Using Instagram Stories:

Stories are a great way to show off your brand’s personality and give your followers a behind-the-scenes look at your business. Plus, the algorithm prioritizes accounts that use Stories regularly, so it’s a great way to increase your visibility.

5.Leveraging Paid Advertising:

While Instagram is free to use, advertising can be a useful tool for reaching a wider audience. Instagram ads can be targeted to specific demographics, interests, and behaviors, so you can ensure that your ads are seen by the right people. On a bright side, you can also set your budget and optimize the costs over time.

Here are some paid advertisement results of the small businesses I’ve managed over past few years:

In conclusion, Instagram can be a powerful tool for small businesses, but it’s important to understand how the algorithm works and how to make it work for you.

By posting regularly, using relevant hashtags, engaging with your followers, using Stories, and leveraging paid advertising, you can increase your visibility on the platform and reach new customers.

I teach students and small business owner to understand the concepts of digital marketing and design the perfect funnel for online growth. Want to plan out the best digital marketing roadmap for your business? Schedule a call with me and let’s discuss the success roadmap for your business.

How Digital Marketing is Helping Small Businesses?

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Digital Marketing to Grow Small Businesses Online

Every business, small or big, product-based or service-based need digital marketing today to grow online and survive in this competitive world. By implementing digital marketing in your business, you can increase your brand reach and generate more sales for your business.

In this blog, we’ll discover the various reasons for which small businesses need digital marketing.

How Digital Marketing is Helping Small Businesses Grow Online?

Digital marketing provides you a long list of channels to promote your business and reach new audiences. Before getting into the details of how digital marketing can help your business grow online, you must first understand the advantages of this medium –

  • Digital Marketing helps in reaching wide audience
  • Using digital marketing, you can stay in touch with individuals who showed interest in your business
  • As compared to traditional marketing, digital marketing is very low cost and hence affordable for small businesses
  • Complete control over advertisement – you get to chose who will see your ads
  • Digital marketing helps in brand awareness and improved visibility on Google search result pages
  • Trackable results in digital marketing helps you analyze which of your marketing efforts are doing well and improvise the same

Sounds cool?

Now, here are the steps how you can achieve this:

1. Build a Website

A website is your online destination where your target customer will find all the details about you and your product and services. You can consider this as your shop or workspace and hence it must include every details that is important for your customer. The next step will be to keep this website regularly updated with fresh new content to keep your visitors engaged. It can be blogs, case studies, new offers, announcements, new product/service launch, new freebies etc. You can also post your customer reviews on your site to show your authority.

2. Social Media Marketing

An online presence is very important to bring your visitors to your website. This can be achieved by promoting your sites over various social media sites. The major social media sites where businesses from any niche can be present are: Facebook, Instagram, Twitter, LinkedIn, YouTube (today YouTube is considered as a search engine, but same social media marketing tactics with basic SEO is applicable), Quora, Pinterest .etc. There are over 200 social media channels which are dedicated to particular niche and hence you need to do some research.

3. Search Engine Optimization

Once your website is all set, you need to work on its optimization and link distribution. Your website should be mobile-friendly, easy to navigate, take less loading time, etc as well as rank on first pages. This requires backlinking procedures and needs to be done consistently on a daily basis. You need to make sure that the links submitted to the sites are relevant to your niche because it is how Google and your audience will find your site online. SEO is a long term process but once your site starts ranking, the results keep reflecting with consistent process and it also helps you establish your authority.

4. Paid Advertisement

Paid ads help you select your own audience and show them tailored content. The results start showing very faster in paid ads as compared to SEO hence you can leverage paid advertisement to promote your product launches or store offers. Paid ads audience can be optimized over time and hence paid ads in digital marketing is very cost efficient as compared to traditional marketing methods.

5. Communication Channel

Based on which communication works better for you, you need to stay super active on the same. Like for US based businesses, email marketing is the best way to communicate with their customers. For Indian small businesses, WhatsApp marketing is the best communication medium. Some businesses even prefer Instagram and Telegram too. But for this you need a very good understanding of your customers

6. Analyze and Scale

The last but not only step is to keep analyzing your strategies and keep improvising your marketing strategies and scale your business online.

As a small business owner it can be very overwhelming to do all this on your own especially if you run a product-based business or service-based business that is not directly related to digital marketing.

If you want to learn all these strategies with me or want me to help you manage the online presence of your business, just hit the button below.

 

Digital Marketing Roadmap

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Learning digital marketing in 2023 without an effective digital marketing roadmap can be very challenging and time-consuming especially if you are not following any learning structure.

I started my digital marketing journey in 2016 when I was still in my 3rd year of engineering. Initially, I started with social media marketing and content creation to promote my college fests. I was doing these when I was not even aware of all these terms.

After getting placed, I moved to different city and then started doing proper research. I took up a course but left it in just 2 weeks because that institute was teaching us Photoshop and After effects in the name of digital marketing which I’m pretty sure that even today many institute do the same. They give us an ocean full of syllabus which becomes very overwhelming for someone who’s completely new to this field

So in this blog, I’ve shared only the steps that are still very much effective in 2023 and followed by many industries. Make sure to take notes and write the steps that look relevant to your industry. For this blog, I’m sharing the digital marketing steps for handmade small business owners based in India as an example.

7-Step Digital Marketing Roadmap

1. Doing Thorough Market Research

Performing a market research can never go out of trend. It is the most crucial step to plan an effective digital marketing strategy for your business. This is the stage where you discover the market trends, who are your target audience and understand their needs.

For an effective market research you can take the help of social media platform, survey tools, FB groups and similar platforms.

A thorough market research will help you make an effective marketing strategy for your business.

Market research for handmade small business owners based in India can be done using social media platform like Instagram and FB to keep an eye on competitors and analyze what is working best for their business. You can easily track their marketing strategy by studying their online presence thoroughly and taking inspiration from their content

2. Audience Segmentation in your Digital Marketing Roadmap

Segmenting your audience is very important step in planning your digital marketing roadmap. You can form different groups of your target audience in this stage and understand the requirements of those specific groups.

Based on the requirements of this groups your brand can plan better content that resonates with those groups

Audience Segmentation for handmade small business owners based in India can be done by understanding what your audience is looking to buy, their age groups, current location, relationship status, current occupation etc.

3. Content Creation Strategies

Content Creation is the most crucial element for the digital marketing roadmap for your business. A well-planned content that resonates well with your target audience segment will not only keep them engaged with your brand but also give a boost to your marketing objectives.

Content Creation for handmade small business owners based in India  should include 5 types:

  1. Product/service promotion
  2. Educational content for more awareness
  3. Entertaining content
  4. Offers-based content
  5. Behind the scene content

These content pieces can be used on website, social media platforms, emails, guest postings etc.

4. Online Advertising Strategies

When we run online targeted ads, the individuals who come across these ads will come and visit your website and social media handles. So you need to first clean up all the visuals and make sure that wherever your visitors land, the space looks professional and matches the vibe of your brand.

The audience segmentation that we did in step 2 is going to be very helpful while running paid ads for handmade small business owners based in India.

It is very important to carefully select your platform while running ads. Ads that can give better results on Instagram Platform might not give any result on Google ads or Quora Ads. All these are done by analyzing the results of trial and error method.

5. Collaboration Strategies

This is one of the most effective strategies in the digital marketing roadmap of your business. Once the foundation is set after following the above mentioned steps, you can collaborate with the influential names in your industry to promote your business.

Handmade small business owners based in India can collaborate with other small business owners and create some combo offers or product hampers. They can also collaborate with influencers who are relevant to their business and can promote the products with their social media followers.

PS: Collaboration with influencers can be done on a barter basis, paid feature or by creating affiliate links.

6. Analyzing KPIs (Key Performance Indicators)

So far we have implemented so many strategies and have done many trial and error methods to test an idea. But how can you understand which digital marketing strategy is performing best for your business?

The best thing about digital marketing is that you can track which of the online marketing strategy is performing better. This way you can focus only on the best platforms and keep improving your marketing strategy.

There are various free and paid analytical tools using which you can track traffic, engagement, and conversions and hence refine the complete marketing funnel.

7. Updating Strategies in your Digital Marketing Roadmap

Digital marketing is an ever-evolving industry with tons of algorithm updates and new tools being introduced on a daily basis. Hence in the last stage of your digital marketing roadmap, you need to continuously keep tracking your analytics and keep refining your strategies.

Ask your audience what they like about your products/services, what new they would love to see, what are their needs and problems that your brand can solve. These all answers will play an important role in improving your brand’s online presence hence completing your marketing roadmap.

 

Trainer vs Coach vs Mentor – Digital Marketing Edition

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Who Should You Learn From: A Digital Marketing Trainer, Coach, or Mentor?

Learning digital marketing today requires much more than just watching a few tutorials or buying an online course. To truly become skilled in the field, you need a strong foundation, practical exposure, and hands-on experience with tools and platforms.

Digital marketing is often marketed as an “easy skill to learn,” but the truth is quite different. It demands consistent learning, experimentation, and dedicated practice.

That brings us to an important question: If you want to build a strong foundation in digital marketing, who should you learn from — a Digital Marketing Trainer, a Coach, or a Mentor?

Although these three roles may sound similar, they are very different in terms of responsibilities, expertise, and the outcomes you can expect from them.

In this article, we’ll break down the differences so you can decide which type of guidance suits your learning goals best.

Key Differences: Trainer vs Coach vs Mentor in Digital Marketing

Digital Marketing Trainer

  • Focuses on teaching structured knowledge
  • Helps beginners build strong fundamentals
  • Often conducts workshops, courses, or training programs
  • Works one-on-one or with groups

Digital Marketing Coach

  • Helps solve specific problems or bottlenecks
  • Focuses on improving performance
  • Often works with teams or working professionals
  • Provides strategic feedback and marketing guidance

Digital Marketing Mentor

  • Offers long-term career guidance and support
  • Focuses on personal and professional development
  • Usually works one-on-one with
  • Builds a deep mentor-mentee relationship

Which One Should You Choose?

Choosing between a Digital Marketing Trainer, Coach, or Mentor depends entirely on your current stage.

You should consider a Digital Marketing Trainer if you are starting your journey and need structured learning with practical exposure.

If you already know the basics but want to improve results or overcome challenges, working with a coach can help.

And if you are looking for long-term career guidance and strategic direction, a mentor can be incredibly valuable.

Before enrolling in any program or session, always take time to review the person’s experience, portfolio, and teaching approach. The right guidance can make a huge difference in your digital marketing journey.